Innovative Strategies for the road ahead.

World Vision: How to turn drivers into ambassadors

At the 2017 Annual Fleet Forum Conference, Lukas Nel, Global Director Fleet Management at World Vision International addressed the techniques employed by the organisation to turn their drivers into top-notch ambassadors for the World Vision brand.

Drivers are frequently the first point of contact between an NGO and a field operation and/ or the impacted community. Given the importance of first impressions, it’s key to equip drivers with the right training to enable them to positively market your business in every one of their interactions. 

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